Guides
My website does not appear on Google: where should I start?
First, check if the page is actually missing from the index and which URL Google is evaluating. The fact that the page opens in the browser or is in the sitemap does not mean it is indexed.
First check: correct URL and access
Save the full address of the problematic page: http/https, www and path differences are important. Does the page open for a normal visitor, does it redirect to the wrong page, or does it return a 200 response despite being an unfound address? These are different problems. The fact that a single browser tool gives an error does not lead to the conclusion that Google is blocked.
If Search Console is available
Review the registered status and selected canonical address with URL Inspection in the correct property. The Live URL test provides additional evidence regarding the accessibility of the current page; it is not the same as the current index record. If there is no access, the full index status is recorded as unknown. A site: search is not a complete inventory or index count measurement.
Three commonly confused settings
- robots.txt: Manages which paths the crawler can request. Blocking a URL is not, by itself, a method for removing it from search results.
- noindex: An indexing directive via the page or HTTP header. The search engine must be able to access the page to see this.
- canonical: Specifies the preferred address on similar pages. An incorrect target may cause a different page to be preferred; the selection of Google is also checked.
Before and after the change
Record current rules and responses. Identify the problematic rule instead of deleting the entire robots file or disabling security protection. Test the full URL again after the change; check that the sitemap and internal links point to the same preferred address. A recrawl request is not a guarantee of indexing or ranking.
What to share when requesting support
The problematic URL, how long it has been noticed, the last migration or release date, and the status on the Search Console screen, if available, are sufficient starting information. Do not share passwords or private customer data. The Technical SEO review separates access, directive, and content issues with evidence. The project record of this site shows the limits of the release check.
Resources
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