Guides
What can be done for SEO and GEO to appear in AI searches?
The common ground between SEO and GEO is accessible, clear, and proven content. To appear in AI-powered searches, it is not necessary to add hidden instructions to the site or use a special schema.
What can you check?
You can check the consistency of person and service information on your site, whether the main content is present within the HTML, whether pages are accessible from the menu, and whether sources are clearly identified. Expanding the phrase "I develop software" with the problem solved, scope, a real example, and a communication step provides more context to both the customer and search systems.
Google's approach
Google explains that current SEO practices are valid for AI Overviews and AI Mode, and that no special optimization is required. Technical compatibility and useful content remain fundamental. This does not mean that any page will necessarily be shown in the results.
Search and training bots are different
In OpenAI's current bot descriptions, OAI-SearchBot is distinguished by its search function, while GPTBot is associated with model development. Access decisions should be evaluated based on the bot type. It is not necessary to collectively change your existing training or data usage preferences to increase search visibility. CDN blocking is also examined separately; completely disabling the firewall is not the solution.
Make a service page clearer
- Explain which problem you are solving and for whom in the first paragraph.
- Link to a project that demonstrates the work performed; do not present your own product as client work.
- Concrete the scope and deliverables; specify the conditions that affect price and duration.
- Use current primary sources in technical descriptions; do not claim unmeasured results.
- Keep the author, update date, and contact method visible.
How is success measured separately?
The publishing, crawling, indexing, being a source in a response, and generating actual demand of a page are separate events. If referring source information exists, AI-driven visits can be analyzed; a single visit is not a sale on its own. llms.txt is not to be considered a mandatory file or a ranking guarantee for this work. Examine the scope of technical SEO and accessibility work.
Resources
Let's clarify your needs together.
Share your existing site or the work you want to do. Once we see the scope, let's discuss the appropriate approach.
Let's discuss your project ↗ Preparation list for a quote