How to prepare a product video brief? Copyable example

Choose a single audience and message

Instead of a “sales video that appeals to everyone,” write down which person you are addressing and for which specific need they are considering the product. Do you expect the viewer to examine the product, understand its usage, or request a quote after the video? Selecting a single primary action in the first draft makes it easier to evaluate the message.

You can mark the one that is close in terms of narrative rhythm or visual approach from the examples in the video portfolio. Specify whether the element you liked is the color, editing, product presentation, or use of sound. Instead of requesting an exact copy of the reference, explain which feature works.

Pre-submission checklist

• Product: Name, correct dimensions, available colors, and a truly demonstrable way of use.
• Audience and purpose: Whose question will be answered and the expected action at the end of the video.
• Materials: Original product photos, usable footage, logo, and approved texts. Mark missing items separately.
• Publishing location: Product page, social media, or another channel. If different crops of a single video are requested, list each delivery.
• Audio and text: Voiceover language, on-screen text, subtitles, and any names where pronunciation is important.
• Constraints: Claims that should not be used, details that should not be shown, and the person who will provide approval.

If the appearance of the product is to be changed, clarify which changes are permitted. Especially in scenes prepared with AI, establish a checkpoint to compare packaging, logo, and product proportions with the actual material.

Sample brief you can copy and adapt

The following example is for a fictional desktop cable organizer. Duration and number of deliveries are for illustrative purposes; they are not a ready-made package or a delivery commitment. You can select the text and copy it to your own document.

Product: Desktop cable organizer.
Target audience: People who work from home and want to organize the cables on their desk.
Objective: To show how the product holds the cable; to invite the user to review the product page.
Main message: Keeping the cable easily accessible on the desk.
Materials: I will provide three product photos, one usage shot, and the logo. Dimensions are in the product information file.
Draft flow: Cable falling from the desk; placement of the organizer; close-up of the product in use; call to action for the product page.
Requested delivery: A vertical video of approximately 20 seconds; Turkish on-screen text. Voiceover is not included in this scope.
Constraints: No claims of durability or sales increase shall be used. The product's color and logo shall not be changed.
Approval: I will first evaluate the scene plan, then the first cut. Let's clarify the scope of revisions during the proposal stage.

Separate the delivery files and usage permissions

The final video, different frames, subtitle file, and editable project file are separate deliverables; specify from the start which ones you require. YouTube's subtitle document explains that the subtitle file carries text and timing information. Do not describe text embedded in the image and a separately uploadable subtitle file as the same request.

Specify the source of the music, visuals, and footage used. Check the rights status by reviewing YouTube's copyright descriptions before uploading to the platform. Do not automatically assume a file found on the internet is available for use.

How to evaluate the first cut?

Provide feedback with a timestamp and justification instead of saying "make it more dynamic": "The use of the product is not clear at the third second; a close-up is needed." Check for product accuracy, the readability of text on phones, and the goal of the final call to action. Video production does not include ad account management or sales guarantees. Share the brief you have prepared via the contact page; let's discuss the appropriate production and scope of deliverables.